Amazon

UX Manager (06/2024 - Present)

  • Led design strategy and execution of key initiative for Service and Infrastructure Finance Reporting which reduced key user Jobs to Be Done timelines by 75%.

  • Spearheaded redesign of key product for AWS Service P&L modeling  increasing adoption by key business users by +80% and improved P&L model efficacy.

  • Led and managed a team of 4  Product Designers and 1 UX Researcher responsible for aligning with key AWS Finance business objectives.

NABUC DESIGN

Product Design Consultant (01/2024 - Present)

  • Collaborate with small businesses and startups to elevate digital products and brand experiences.

  • Drive product growth and user engagement by improving performance and modernizing brand touchpoints.

  • Identify and refine product-market fit to position businesses for long-term success.

  • Apply strategic design thinking and hands-on expertise to deliver impactful, user-centered solutions.

  • Align design initiatives with business goals to ensure measurable outcomes and sustainable growth.

Shutterstock

Senior Director of Product Design, Marketplace (06/2023 - 12/2023)

  • Pioneered the integration of a Generative AI Editing Suite, boosting user engagement by 20%.

  • Forged strategic alliances with product leaders, creating unified quarterly strategies that tripled monthly testing velocity from 30 to 90 tests and improved win rates from 22% to 37%.

  • Led and managed a team of 7 Product Designers responsible for Shutterstock's e-commerce marketplace and brand portfolio; which included Pond5, TurboSquid, and PremiumBeat. 

  • Successfully implemented streamlined processes and best practices, significantly enhancing team productivity and efficiency. 

  • Played a lead role in elevating the design quality and user experience of Shutterstock's products and services.

Taskrabbit

Senior Director of Product Design (04/2022 - 05/2023)

  • Revolutionized the Product Design process to align with agile and test-driven methodologies, slashing go-to-market timelines by 12%. 

  • Lead a reimagining of our Tasker registration and onboarding that reduced end-to-end registration time by 58%, increased end-to-end registration by 32%,and reduced operational expenses by over $2M.

  • Led a team of 9 Product Design and UX Research, aligning with business objectives and prioritizing user-centric approaches. 

  • Collaborated with Product and Engineering leadership to craft a strategy to scale our B2B2C Enterprise business.

  • Collaborated with UX Research to centralize insights, improve accessibility, and enhance applicability for cross-functional teams. 

  • Partnered with Brand and Marketing leaders to efficiently implement a fresh brand identity across digital touchpoints.

  • Spearheaded the launch of an IKEA/TaskRabbit venture, emphasizing user-centric design and streamlined brand identity integration.

Bread Financial

Senior Director of Product Design (07/2021 - 04/2022)
Director of Product Design (02/2020 - 07/2021)

  • Designed effective go-to-market strategies that ensured product launches were well-received and met market needs, as well as generated $14M in new revenue during Phase 01 (yearly projection $123M).

  • Led the redesign of our Payments, Merchant and Loan Servicing enterprise platforms for our banking partnership with Royal Bank of Canada and Fiserv ($38M in annual revenue).

  • As the Head of Product Design led a team of 19 Product Designers, UX Researchers, and UX Content Writers. 

  • Following the acquisition, spearheaded a comprehensive design strategy initiative, covering Alliance Data and Bread, across various markets and merchant tiers, and played a pivotal role in transforming the organization's brand identity. 

  • Collaborated closely with stakeholders to devise innovative product strategies for both eCommerce and In-Store experiences, while also establishing the foundation for the organization's future product vision and aligning design efforts with long-term business objectives.

  • Established key performance metrics to measure success and identify areas for improvement, such as System Usability Scale, Usability Testing, and Stakeholder Satisfaction, leading to enhanced productivity and creativity.

Knotel

Product Design Manager (04/2019 - 02/2020)

Led a team of Product Designers with a primary focus on pinpointing optimization opportunities and addressing pain points in the commercial real estate user journey. Collaborated closely with product leadership and stakeholders to devise roadmaps and OKRs that not only improved product efficiency and effectiveness, but also closely aligned with organizational objectives and metrics. Implemented and refined processes aimed at ensuring top-notch product quality and bolstered productivity. Additionally, worked in tandem with Engineering, Product Management, and UX Research to establish and uphold best practices that fostered seamless and continuous product development.

Xero

Product Design Lead, Payments (03/2018 - 03/2019)

Served as the Product Design Lead for Xero's Payment Services team, where responsibilities encompassed seamless integration of third-party payment services across various products and platforms, ultimately benefiting our merchants and their customers. Furthermore, lead efforts to refine and enhance existing payment experiences, with the primary goal of boosting payment service adoption and improving revenue sharing margins.

Priceline

Lead Product Designer, Hotels and Mobile Apps (09/2014 - 03/2018)

Senior member and Lead Product Designer on Priceline.com's Hotel team. Responsibilities included crafting user-friendly interactive designs for both mobile and desktop experiences, creating a comprehensive visual and interactive style guide for Priceline.com's customer-facing websites and interactions, providing guidance and coaching to the designers under my supervision, collaborating with Product Managers and Data Analysts to establish usability and user testing protocols for the design team, and closely partnering with various stakeholders to ensure the company's overarching goals are successfully achieved.